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For any first-time viewers, this is our quarterly webcast where we provide a thought leadership platform for opinions and observations from some of the best minds in the business…

10 March 2023

Slicing through the Dark

There’s no sugar-coating it: the world seems to be lurching from one crisis to the next. There has been a pandemic, war, extreme political division, wildfires, severe weather events, dramatic increases in the cost of living—and no time to take a breath after each one before another rolls in.  People may look back on the previous thirty years as comparatively stable in many places.

Waves of crises, one after the other, have come in to change people’s day-to-day lives. As dubious an honour as it may seem... for South Africans, crisis is nothing new.  We are a resilient nation – and our nature is to adapt.  As growing numbers of people internalize instability as a norm, the way they adapt will affect what they buy, and how they view brands and their employers.

Belonging to a community is a feeling people value, and technology is now enabling a new way to nurture communities where people can connect and build something meaningful.  It doesn’t replace in-person connection, it’s simply another route! In terms of technology, “next” is becoming “now” at astounding speed…  People’s needs are evolving fast - and companies must embrace a life-centric approach to meet these ever-changing circumstances and priorities – hence Momentum’s shift from a Product-Led business to an Advice-Driven Culture.

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