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The infrastructural and economic challenges have put incredible strain on entrepeneurs, small businesses…
18 November 2022
Want to be a genius? Become an optimist!
South Africa has an X-factor that prompts the world to sit up and take notice of this socially and politically fraught country at the southern tip of Africa.
This X-factor is found in the stories of extraordinary individuals, companies and industries – geniuses – who have thrived in a difficult domestic climate, taken their smart ideas and businesses global, and become success stories.
Genius: How to take smart ideas global, the latest book of South African financial journalist and author, Bruce Whitfield, shines the spotlight on some of these geniuses. They all had one characteristic in common: optimism; a desire to change the world for the better.
Amidst loadshedding, water-shedding and talks of an economic recession, it might look like there is little to be optimistic about in South Africa. As a result, many South Africans find themselves in Dr Seuss’ proverbial “waiting place”: waiting for things to change and conditions to improve before they act.
Do you still believe in South Africa’s X-factor, that South Africans can solve problems for the world? Optimism is a choice; it is a matter of perspective.
The infrastructural and economic challenges have put incredible strain on entrepeneurs, small businesses, middle management and of course, our client base.
But these circumstances have provided an unexpected opportunity for a certain kind of person to not only succeed, but thrive!
“South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global…”
The words of Bruce Whitfield. He is back with us with a healthy dose of optimism amidst the challenges of daily life in South Africa today.
We have had many informed and inspiring guests over the last year that have opened our eyes to the fact that hitting a brick wall is not the end of the road. It's an opportunity for creativity and solution based brilliance to shine!
Our strength is no longer in our fortitude or in our acumen; the future of currency is our uniqueness.